About Us
No Limit London
In Reading in the year 2000, marked the start of the streetwear brand No Limit Jeans. A brand
destined to revolutionize streetwear fashion. Visionary designers passionate
about urban culture and unique styles, No Limit London began its journey to
create high-quality garments, specialising in denim. Founders knew that to stay
ahead of the dynamic fashion industry, they needed to evolve.
In 2012 No Limit Jeans, made a strategic move to Leicester, a city renowned for its textile
heritage. Here, they embarked on a new chapter by establishing Chistia Denim
Manufactures Industry Limited. This new venture focused on manufacturing top-quality
denim and leisurewear garments, for men’s and womenswear, all made in Leicester
(England).
Chistia
Denim Manufactures Industry Limited became a symbol of excellence, sourcing
sustainable fabrics and premium denims from the finest mills in Italy. Each
garment is crafted with precision, ensuring minimal environmental impact while
maintaining the highest quality and durability.
In 2024 No Limit London embarked on and exciting re-launch, introducing a creative
collections that embrace the future of design. With the gained knowledge and facilities
the brand was ready to convey new collections featuring an array of men’s and
womenswear streetwear garments, seamlessly blending with contemporary fashion
trends.
The re-launch was more than just a return; it was a bold statement of No Limit
London’s journey and transformation. It celebrated the brands roots in Reading,
its growth in Leicester, and it unwavering dedication to sustainability and
innovation.